Mack Leigh lives in small-town New Zealand with her husband Rob and their two sons. What was meant to be a short visit became permanent thanks to the free healthcare for their disabled son. When Mack discovers Rob’s been seeing a sex worker, she’s surprisingly not angry but inspired. After all, sex work is legal in New Zealand, and her marriage has lacked intimacy for years.

Always a renegade and a bit of an entrepreneur, Mack learns the only brothel in town is run by a douchebag. With no money and no experience, she decides to open her own “feminist, ethical brothel.”

Mack forges Rob’s signature on a home loan, leases a motel, and recruits an eclectic swagger of mostly rookie sex workers.

MADAM follows Mack’s journey as she juggles motherhood, running a brothel, and her own ideals through a lens of authenticity and humor; the series ultimately explores intimacy and our collective need for human connection.